How do I get started?
Easy! Just visit our Plans & Pricing page and choose the plan that's best for you.
Why do keywords matter?
When people are looking for something on the internet, they'll typically go to a search engine such as Google or Yahoo and type in the product or services they require. By knowing what keywords your potential customers are searching for, you'll be able to take steps to ensure that when said customers do search for your products, you're the one who's showing up. Without proper keyword identification and targeting, your company's online presence is nonexistent.
How long are RankZen contracts?
All RankZen plans are month-to-month, with no hidden fees or secret billing requirements.
What is SEO?
SEO is a three-letter acronym for Search Engine Optimization. It's the process of making your website more search engine friendly, which means more visitors will find your website.
What is a query?
A query is the term search engine users enter when searching for information on the Internet. A user interested in seeing a movie in New York City might use the query "Manhattan showtimes" to find a listing of local theater schedules.
What are keywords?
Keywords are the words and phrases found on a website's content that help search engines understand what the website is about and subsequently show it to people interested in the subject matter. If the words "movie theater," "Manhattan" and "showtimes" appear on your webpage, it's more likely that the site will appear in search engine results when people enter those terms. Keywords are not the only factor involved in SEO, but incorporating appropriate keywords into your website's content make it easier for people to find you on the Internet.
What is a PPC advertising?
PPC is another acronym. It refers to Pay Per Click advertising, a service popularized by Google's AdWords. With PPC, you bid on certain keywords so that when people search those keywords, your website shows up at the top of the list. Then, based on the amount on which you agreed, you pay every time someone click on your URL. PPC advertising is easy to do, but a little bit tricky to do well. Catch one of our webinars about PPC to get the most bang for your buck.
Why do keywords matter?
Keywords are how people find you on the Internet. It's important to incorporate relevant keywords into your website's content and target those keywords in your Internet marketing campaign.
What does it mean to "rank"?
When a website ranks for a keyword, it means the website showed up in the list of results when someone used a search engine to find information. If a user uses Google to search for "banana cream pie recipe" and the website bananacreampie.com shows up as the second website listed by Google, then that website ranks in the number two spot for the query "banana cream pie recipe". Google shows ten results per page, and the goal is to be on the first page for the keywords people use when they are looking for you.
What does my Google Page Rank mean?
Simply put, Google Page Rank is Google's rating system, scaled with whole numbers between 1 and 10. Page Rank is Google's system of counting sites that link to your page and determining which pages are most important based on this information. These scores are then used along with many other factors to determine if a page will rank well in a search. Many companies rank between a 1 and a 3, though bigger companies with more pages linking back to their page have the possibility of acquiring a higher, or better, score. (E.g. Facebook ranks as a 9; Yelp ranks as a 7.)
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